On July 1, 2015, Dr. Sangkyun (Sean) Kim, Senior Lecturer in Tourism Studies at Flinders University in Australia, was leading a seminar for PhD students and interested researchers on the topic of the Korean Wave (Hallyu) phenomenon and its relation to tourism. 

Over the past decade, the success of the South Korean cultural and creative industries has turned South Korea into a prominent force in East Asian and global popular culture. This has made a considerable impact on a variety of cultural practices, from music fandom to tourism, and has changed the relationship that South Korea has with its neighbors and the rest of the world. Dr. Kim presented new work on the topic, looking at how the Korean tourism industry and government has reacted to this phenomenon, alongside discussion of the Korean Wave and its impact on tourism.

This seminar was sponsored by ERMeCC (Erasmus Research Center for Media, Culture, and Communication) and NeFCA (Netherlands and Flanders Communication Association).

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