The Center for Persuasive Communication at Ghent University and the persuasive communication division of NefCa organize the Hands-On Digital day 2019. During this day, academic researchers and practitioners meet to discuss the latest trends in digital marketing.
Academic researchers get the unique opportunity to present their research to practitioners and students. Researchers working on the topic of digital marketing are invited to present their research to a wide audience of students and digital marketing experts. This will challenge researchers to valorise their research results and present them into a relevant and meaningful way for practice (no detailed statistics or technical hypothesis development).
The seminar will take place at Ghent University. Lectures, research presentations and interactive workshops will be organized throughout the day. The aim of the seminar is to unite researchers who are working on the topic in order to share research insights, work on issues and key challenges in this research field and create a future research agenda. In addition, this event will also provide a networking opportunity for researchers working on the digital marketing theme.
The call for submissions can be found here.