Etmaal 2021 – Persuasive Communication
Below are the sessions and presentations for the online Etmaal 2021.
Thursday 13:00 – 13:45
Digital persuasion
Chair: Sanne Holvoet
| Carolin Ischen, Theo Araujo, Hilde Voorveld, Guda van Noort, Edith Smit | The persuasiveness of voice in virtual assistant interactions |
| Maxime Ver Elst, Freya De Keyzer, Nathalie Dens | How small businesses can effectively use social media advertising |
| Marie-Selien Fakkert, Guda van Noort, Theo Araujo | Persuasive strategies in brand-related posts on visual social media |
Thursday 14:00 – 15:00
Consumer psychology
Chair: Sophie Boerman
| Debby Damen, Monique Pollmann, Teri-Louise Grassow | The Benefits and Obstacles to Perspective Getting |
| Wuxia Bao, Emma Beuckels, Liselot Hudders, Shubin Yu | Can a Label Close the Trust Gap? The Impact of an Authenticity Label on Customers’ Trust in Mono- versus Multi-brand Online Stores in Luxury e-Retailing |
| Anne Moes, Marieke Fransen, Bob Fennis, Tibert Verhagen | Justifying an impulse purchase: The effect of message framing on impulse buying behavior through justification |
| Dong Zhang, Margot van der Goot, Hanneke Hendriks, Sophie Boerman, Theo Araujo, Hilde Voorveld | Mapping Users’ Perceptions of Surveillance in Media Technologies |
Friday 13:00 – 13:45
Promoting sustainable behavior
Chair: Sanne Opree
| Ben De Groeve, Daniel L. Rosenfeld, Brent Bleys, Liselot Hudders | Applying Vegan Paradox Theorizing to Inquire Animal versus Health Vegan Advocacy |
| Roseline van Gogh, Karolien Poels, Michel Walrave | Effectively harnessing lifestyle influencers to promote (green) products: investigating the varying impact of influencer type and message framing on advertising effectiveness |
| Lotte Halle, Yara Qutteina, Filip Boen, Tim Smits | Giving labels the green light? Two experimental studies on whether labels can influence more sustainable eating choices |
Friday 14:00 – 15:00
Persuasive communication amongst children
Chair: Laurien Desimpelaere Laurien Desimpelaere
| Femke Loose, Liselot Hudders, Ini Vanwesenbeeck, Steffi De Jans | Too Young to Know? Preschool children’s knowledge and understanding of (digital) advertising |
| Elisabeth Van den Abeele, Marijke De Veirman, Steffi De Jans, Liselot Hudders | Influencer Marketing: Teenagers as Commercial Content Creators |
| Eva Grosemans, Thomas Zwijzen, Niels Bibert, Rozane De Cock | Teenagers’ exposure to gambling ads during the COVID-19 lockdown: An explorative diary and interview study in Flanders |