Etmaal 2021 – Persuasive Communication

Below are the sessions and presentations for the online Etmaal 2021.

Thursday 13:00 – 13:45
Digital persuasion

Chair: Sanne Holvoet

Carolin Ischen, Theo Araujo, Hilde Voorveld, Guda van Noort, Edith Smit The persuasiveness of voice in virtual assistant interactions
Maxime Ver Elst, Freya De Keyzer, Nathalie Dens How small businesses can effectively use social media advertising
Marie-Selien Fakkert, Guda van Noort, Theo Araujo Persuasive strategies in brand-related posts on visual social media

Thursday 14:00 – 15:00
Consumer psychology

Chair: Sophie Boerman

Debby Damen, Monique Pollmann, Teri-Louise Grassow The Benefits and Obstacles to Perspective Getting
Wuxia Bao, Emma Beuckels, Liselot Hudders, Shubin Yu Can a Label Close the Trust Gap? The Impact of an Authenticity Label on Customers’ Trust in Mono- versus Multi-brand Online Stores in Luxury e-Retailing
Anne Moes, Marieke Fransen, Bob Fennis, Tibert Verhagen Justifying an impulse purchase: The effect of message framing on impulse buying behavior through justification
Dong Zhang, Margot van der Goot, Hanneke Hendriks, Sophie Boerman, Theo Araujo, Hilde Voorveld Mapping Users’ Perceptions of Surveillance in Media Technologies

Friday 13:00 – 13:45
Promoting sustainable behavior

Chair: Sanne Opree

Ben De Groeve, Daniel L. Rosenfeld, Brent Bleys, Liselot Hudders Applying Vegan Paradox Theorizing to Inquire Animal versus Health Vegan Advocacy
Roseline van Gogh, Karolien Poels, Michel Walrave Effectively harnessing lifestyle influencers to promote (green) products: investigating the varying impact of influencer type and message framing on advertising effectiveness
Lotte Halle, Yara Qutteina, Filip Boen, Tim Smits Giving labels the green light? Two experimental studies on whether labels can influence more sustainable eating choices

Friday 14:00 – 15:00
Persuasive communication amongst children

Chair: Laurien Desimpelaere Laurien Desimpelaere

Femke Loose, Liselot Hudders, Ini Vanwesenbeeck, Steffi De Jans Too Young to Know? Preschool children’s knowledge and understanding of (digital) advertising
Elisabeth Van den Abeele, Marijke De Veirman, Steffi De Jans, Liselot Hudders Influencer Marketing: Teenagers as Commercial Content Creators
Eva Grosemans, Thomas Zwijzen, Niels Bibert, Rozane De Cock Teenagers’ exposure to gambling ads during the COVID-19 lockdown: An explorative diary and interview study in Flanders