NeFCA’s Popular Communication Division provides a platform for Dutch and Flemish communication scholars working within the broad field of popular culture (e.g. fan and celebrity culture, popular texts analysis, audiences, popular heritage). The main unifying factor that cuts across the diversity of research topics and disciplinary affiliations of the members is a shared commitment to a primarily qualitative and interpretative approach to contemporary forms of popular communication and media related cultural practices.

The division organizes yearly activities (research workshops, lectures and PhD master classes) to facilitate collaboration, knowledge exchange and networking among its members and to promote discussions relating to the latest developments within the field.

The division is currently searching for new steering committee members and new PhD representatives.

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