NeFCA’s Persuasive Communication division provides a platform for Dutch and Flemish communication scholars working in the broad field of persuasive communication (e.g. advertising, consumer behavior, social marketing, …).

The division organizes yearly activities (workshops, colloquia) to promote discussion, networking and cooperation among its members. One of the activities includes a doctoral colloquium in which PhD students from Flanders and the Netherlands (and abroad) are invited to present and intensively discuss their work with peers and senior researchers from the field. The division further aims to map how the field of persuasive communication evolves in general, but also within the Netherlands and Flanders more specifically, and wants to provide a forum for discussing and providing answers to future challenges the field is faced with.

The Persuasive Communication division has a steering committee that consists of Prof.dr. Verolien Cauberghe (Ghent University), Prof.dr. Liselot Hudders (Ghent University), Dr. Sophie Boerman (UvA), Dr. Brahim Zarouali (UvA), and Dr. Sanne Opree (Erasmus University Rotterdam). Sanne Holvoet (UGent) and Laurien Desimpelaere (UGent) are PhD representatives.

NeFCA thanks Prof.dr. Guda van Noort (UvA) who has been part of the steering committee for a long time.

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